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Life as an…Animal Health Account Director

In the second of our series on Pegasus People, Luke Hopkins, Account Director in our Animal Health team, asks what an average month looks like? And he’s not even sure the answer exists!

Pegasus’s Animal Health team is lucky enough to work across a colourful spectrum of clients, species, therapy areas and locations around the world. So, with a playing field as complex and rich as the wellbeing of our pets, or the sustainability of our food sources, two months rarely look alike.

Let’s look back at February…

The month kicked off with a trip to Atlanta via New York. We had created a new media training package for our client, focusing on the US livestock sector. It was my job to deliver the training alongside an ex-journalist. We covered some serious ground, but also had fun making our clients sweat with probing mock-interview scenarios.

Not long after, I was back on a plane, to Rome this time with our film crew. Our client was hosting a summit on cattle health and we had invited international journalists along for the ride. We spent our days preparing interviews and filming the speakers. Did you know that milk production supports the livelihoods of more than 1 billion people globally? We filled our days with incredible information like that, while the evenings were spent in search of the best pizza in Rome.

Back in the office, I’ve been working closely with our team of designers, developers and digital project managers to build an app that allows our clients to have more productive conversations with cattle farmers on the topic of parasite control. The tool needed to work for a lot of different stakeholders around the world, so getting consolidated feedback and agreement was always going to be tricky.

We had an idea though. We designed the page wireframes live, via Skype, so our client group could talk it through as the designs came together in front of them. I’d never tried it before, but we went ahead with it last week and this approach shaved days off our timeline.

Today it’s snowing outside so I’m writing this over a hot cup of coffee and am thankful for a peaceful day in the office. They come rarely these days, but I really wouldn’t have it any other way.

Next month we’re at a three-day scientific forum in Windsor on vector-borne diseases; a film shoot with a canine ophthalmologist; and the often messy, always fun, Veterinary Marketing Awards – we’re up for eight!

The month after? It’s anyone’s guess.

is an Account Director on our Animal Health team with over 6 years experience of delivering integrated communications campaigns.