Each year we are challenged to showcase Holland & Barrett’s product range to a diverse influencer set, including health, food and beauty journalists, bloggers and influencers. Always a much-anticipated event, we like to use our annual showcase to give influencers hands-on access to new products, treatments and in-store expertise, as well as taking the chance to challenge their perception of the H&B brand and what they can expect from the retailer.
And so we staged a unique all-day drop-in event, The School of Life, where 154 journalists explored different ‘classes’, learned from our expert talks in the ‘assembly hall’, got hands on with health products in the ‘sick bay’ and watched cooking demos in the ‘canteen’. And the results from the day sent us straight to the top of the class!
Over 90% of attendees said the event had changed their perception of H&B, and 8 out of 10 visitors said they planned to feature the products they had experienced on the day.