Simone Stevens, Senior Influencer Strategist, celebrates two award wins for Pegasus at the first ever Influencer Marketing Awards (IMAs).
The Influencer Marketing industry continues to go from strength to strength. And the launch of the IMAs is evidence of the sheer number of influencer marketing campaigns being activate across our industry. The awards showcases and recognises the very best – and the most effective – influencer marketing campaigns.
With 28 categories and a judging panel consisting of experienced influencer marketing practitioners from around the globe, the competition was tough. We’re very proud to have scooped two prestigious gold awards on the night, highlighting that our approach is strategic, original and reflects the dedicated work we’ve been doing in health related influencer marketing.
Here is a little more detail on both these award wins:
Best Food & Drink Campaign
Pegasus for Holland & Barrett – The Wonder of Manuka
By enlisting five top tier influencers, we were able to effectively communicate health retailer, Holland & Barrett’s, stance against fake Manuka honey with a campaign that reached millions. The multi-layered campaign utilised different content formats, which were innovatively leveraged by influencers which judges deemed inventive. Influencer participation led to longer term advocacy, driving influencers to create more posts than initially agreed as part of their contracted partnership, proving how engaged and invested they were in the campaign. This entry was a shining example of how influencers can spark change and educate new audiences.
JUDGES’ COMMENT – “Really impressed with the integration of different channels and activity leveraged by social media”
Best Health Campaign
Pegasus for Thornton & Ross – Benenox Sleep Campaign
Food supplement, Benenox, wanted to change the millennial mindset ‘work hard, play hard’, to help people sleep better and wake up feeling energised. As a new product with complex science behind it, Thornton & Ross enlisted the help of Pegasus to establish credibility, convert sales and build brand recognition for Benenox.
Pegasus delivered health-related messaging via meetups, influencer campaigns, competitions and product trials. The detailed thought process helped shape the content strategy, while the reliance on facts and statistics gave credence to messaging and supported content, driving a strong, focused campaign. We achieved a reach of 1.35 million via blogs, Instagram and YouTube and we supported an uplift in Benenox’s market share at launch and an increase in Benenox sales in nationwide health retailer, Boots.
JUDGES’ COMMENT- “Use of multiple meetups, a single influencer for advocacy and mass influencer gifting demonstrates the key objectives to create awareness”
If you would like to learn more about our approach to running successful influencer marketing campaigns, please drop Simone an email.