Millie Clifford looks at how Superdrug is creating a platform for inspirational young voices with their Faces of the Future campaign
To celebrate International Women’s Day 2020, we worked with Superdrug to unveil its new social-first customer campaign, Faces of the Future. By shining a light on three inspirational young women who champion important causes, Superdrug aims to elevate their campaigns and further support them with business advice.
The first three voices of change announced as collaborating with Superdrug on the campaign were Char Ellesse (gender equality campaigner), Ella Daish (environmental activist) and Georgia Rankin (disability advocate and influencer). Supported by its charity partners, Beauty Banks and Modern Muse, Superdrug hosted an exclusive speaker event at which the three Faces of the Future ambassadors shared their stories and the cause they are passionate about with influencers and key members of the press.
As champions for change, each ambassador supported Superdrug on a nationwide search amplified across social media, a digital webpage and regional press coverage, for more upcoming voices to be Superdrug’s next Faces of the Future.
After receiving many hugely inspiring entries, Superdrug selected its three winners: Amelia Flemington-Clare, founder of inclusive beauty brand ‘Human Beauty’, Lolly, who is behind the #WomenCreateToo movement empowering women of colour working behind the camera, and Ruby Thompson, whose campaign ‘Dress It Up To Bare It All’ raises awareness of invisible disabilities and mental health through the medium of makeup.
To help amplify each winners’ cause, the new Faces of the Future will receive marketing advice from Superdrug and valuable business and campaigning advice from their charity partners, including Beauty Banks and Modern Muse.