A highlight in the Pegasus calendar, the annual Healthy Beauty Showcase brings together many industry-leading, innovative and multi-award winning healthy beauty brands under one roof.
It provides press, influencers, makeup artists and celebrities alike the opportunity to discover new developments in the healthy beauty business, as well as gain insight from leading experts across the sector – from dermatologists to dentists.
With the increasing convergence of health, beauty and wellbeing there has never been a more relevant time to celebrate healthy beauty. While consumers are demanding clinically proven near-medical skin-care options, there’s a new wave of natural brands that compete on efficacy like never before. And in our health and wellbeing-obsessed society, a holistic approach to beauty that views what’s applied externally and what’s ingested internally as a total package of wellness is paramount. With this in mind, we approached the 2016 Healthy Beauty Showcase as a journey of key trends currently shaping the healthy beauty landscape:
The demand for sophisticated formulations and treatments which claim near-medical results continues to grow. Consumers now have access to high-performing ingredients which were traditionally only available via a GP or dermatologist (hyaluronic acid, retinol, hydroquinone). Skincare advice comes increasingly from healthcare specialists, in addition to more traditional media influencers. At-home beauty devices also mean we’re enjoying technologies previously found only in cosmetic clinics.
The concept of a ‘me’ cosystem as a holistic approach to health and beauty places as much value on what is applied externally as what is ingested. Driven by the trend for nutrition for the body both inside and out, this concept is reflected in the growing market of ingestible skincare and the use of superfoods in cosmetics.
Conscientious consumerism, coupled with an elevated level of insight and sophistication on the part of consumers, has driven demand for increasingly effective green cosmetics. Influenced by the stats and results delivered by science-led beauty brands, these consumers are asking more of natural and organic beauty brands
Because insight is at the heart of all our communications, we collaborated with beauty journalist and co-founder of BeautyMART, Anna-Marie Solowij to develop the first of many insight-driven reports shining a light on the changing face of our industry. ‘The future of healthy beauty’ report highlights the above trends demonstrated at the Healthy Beauty Showcase 2016.
As an additional insight-focused activity, Imogen Matthews, beauty industry commentator and author of the Premium Market Report, to share highlights from her newly launched Premium Market Skincare Report. Her informal talks focused on two key take outs:
Changing Skincare Routines
From cleanse, tone, moisturise to more targeted skincare solutions.
Consumer attitudes towards skincare claims
Making claims work.
The 2016 Healthy Beauty Showcase took place at Whitfield Street Space, with 157 media and influencers attending, actively engaging on social and generating coverage content as a result.