With the increasing convergence of health, beauty and wellbeing there has never been a more relevant time to celebrate healthy beauty and open the doors to our first-ever Pegasus Wellbeing Retreat.
This year’s annual Pegasus Beauty showcase took the format of a luxury ‘Wellbeing Retreat’ at top London Spa – Agua at The Mondrian. This new format attracted 84 key media and influencers from ITV This Morning, Daily Mail, YOU Magazine, Glamour, Marie Claire, Grazia, ELLE, Katie Snooks and Fashion Mumblr.
Each brand offered bespoke experiences for attendees from tailored facials to deep tissue massages, lash treatments to roof-top vinyasa yoga classes; back-to-back appointments were booked up quickly with some of the top names in the industry.
By offering bespoke treatments, each brand had the opportunity to fully immerse these high calibre attendees in their products, bringing to life benefits through product trial. This valuable one-to-one experience not only generated new brand fans, but also helped to deliver more informed product/ brand coverage than the traditional drop-in showcase format.
The luxury setting and treatment experiences came alive on social media across Twitter & Instagram, totalling 64 posts with #PegasusRetreat, securing 32,378 reach and 97,461 impressions.
With no signs of the wellbeing trend slowing down and the success of this event format, we’re sure to be opening the doors to another Pegasus Wellbeing Retreat in the not too distant future.