In a stellar year for our ‘Small Talk Saves Lives’ campaign, one recent win has made us particularly proud, writes Helen Pattison, Director of Business Development and Marketing.
I have to say, it’s been a pretty good year for our suicide prevention campaign for Network Rail, Samaritans and British Transport Police. But our recent win in the Campaigns for Good Awards 2018 has given us a lot to be happy about.
The Campaigns for Good Awards is in its inaugural year and its the first time three leading Haymarket media titles – PRWeek, Campaign and Third Sector – have come together to celebrate creativity with heart, and recognise those campaigns that use creative ideas successfully to further positive causes.
Not only did our work scoop the award for Best Multi Organisation Campaign, but the judges chose Small Talk Saves Lives as its Campaign of the Year. They described it as “a sensitive but powerful campaign delivered through film, posters and widespread media coverage [which] tackled the delicate and distressing subject of suicides on the railway”.
Awards are brilliant testament to the hard work that our teams have put into researching, conceiving and activating powerful campaigns like this. But as we continue on our mission to Inspire Healthy Decisions, the greatest prize is knowing that our working is having an impact. Encouragingly, over half of those who saw the campaign said they would feel confident about what to say to a person in distress. And Network Rail has already heard accounts of rail passengers intervening and talking to those who were showing signs of distressed.
As judge Oonagh Goodman said of our work, “This campaign will save lives”. And we believe it already has.