Written by on . Pegasus.

Our top five pick of #ThankyouNHS social campaigns

Eleanor Bishop celebrates those social media posts that have been spreading a bit of NHS kindness during the crisis.

Every Thursday at 8pm when it’s time to clap for the NHS, I’ve been touched by the response of my neighbours. Together we clap our hands raw, while some bash their pots and pans to show our gratitude to NHS workers.

Many of the big brands want to do their bit and have been sharing the compassionate ways they are supporting our frontline staff during the Covid-19 pandemic. So, we thought we’d highlight our top social media picks.

  1. The cosmetics and skincare brand The Body Shop were one of the first to give thousands of goodie bags containing feel-good essentials to healthcare professionals across the world. The bags contained items such as hand creams, face creams and shower gels, with the hashtag promoting the message that it’s #TimeToCare for our healthcare heroes.

  1. The British footwear and accessories retailer Kurt Geiger were one of the first to close their physical stores and encouraged their employees to offer help to their local communities by pledging on social media to spend the first four weeks of lockdown carrying out #SmallActsofKindness. They even delivered gift vouchers to NHS workers across the UK, starting with the hospital their CEO was born in, and rewarded fans who shared their small acts of kindness with free shoes and bags.

    One particularly endearing post on their feed showed a team member carrying out a small act of kindness by delivering essentials to her grandparents, only to discover her grandad was self-isolating in his greenhouse!

  1. The beauty and self-esteem building brand Dove used their tear-jerking video with the message ‘We will fight this together’ to highlight how they’ve adapted their manufacturing lines to produce sanitiser for hospitals and donated €100m worth of soap, sanitiser, bleach and food to emergency teams.

    Their focus has now turned to helping their followers by sharing self-care at home tips and positive affirmations. They’re also promoting handwashing by encouraging their followers to wash their hands with the hashtag #WashToCare.

  1. Big brand Boots are also focusing on tips for self-care at home, as well as saying thank you to frontline staff. They’ve been encouraging followers to #PrescribeKindness to each other by reminding them that ‘we’re all in this together’. It’s also great to see Boots celebrating their employee heroes who have left their day jobs as opticians to support testing of NHS frontline workers and their families in an effort to reduce the spread of Covid-19.

  1. Finally, Care, the healthcare brand with a big heart, ran a very tasty campaign across Facebook and LinkedIn, in which they donated edible goodies to 10 lucky pharmacies across the UK to thank them for everything they’ve done throughout the global pandemic. The positive comments rolled in from both big named brands and independent pharmacies, who all appreciated the recognition of their work during these difficult times.

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And in a bid to do our bit at Pegasus, we donated our Easter treats to the wonderful NHS workers at the Royal Sussex County Hospital to show our thanks for all they are doing during this time.

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Thank you NHS, from the bottom of our hearts, we really appreciate everything you do. 💚

Stay at home. Protect the NHS. Save Lives

is Social Media Specialist in the Digital, Strategy & Insights team at Pegasus. She has over 10 years’ experience working on inspiring and creative campaigns both in-house and agency side.