Over the last few months, we have collaborated with the Brighton Digital Media Academy (BDMA) to help up-skill some of the city’s rising creative stars. Neil Sparks, our Head of Design, shares more.
As a dad of two, I am used to being surprised by my kids. But their creativity tends to be more along the lines of redecorating our walls with crayons! Recently I had the privilege to be blown away by some of the young, creative talent in our home town of Brighton.
Thanks to some strong connections we have in the local community, our team at Pegasus had the chance to work closely with the teaching team at BDMA.
So what is the BDMA? Launched in 2015, it is fast becoming the focal point for Brighton’s digital media education for 14-19 year olds, as well as providing creative and digital media industry training for the wider sector. It is sited at two community academies in Brighton and neighbouring Portslade, which both form part of Aldridge Education.
Back in January, I took two of our design and digital team with me to meet a talented and spirited group of students. We set them a fictional brief on behalf of one of Pegasus’s nominated charities for 2018 – Mind. The brief challenged the students to create a campaign name and visual identity that would resonate with young people aged 18 to 23, encouraging them to seek out mental health services and support.
They were given a month to work on their concepts before we invited them into our offices for a review and critique session (as well as giving them a chance to have a go on some of our tech!). Then in March, we went back into the classrooms to hear the students’ final pitches.
We were seriously impressed by the creativity of the pitches. It is no easy task trying to talk to a young audience about mental health, but the BDMA students we worked with had clearly taken the brief to heart. They developed their designs with care and sensitivity, but also considered how important it was for their design to have impact, and it was an incredible selection of work.
More than anything, the work of the academy is truly inspiring. It’s clear there is a whole lot of fresh creative talent bubbling away in Brighton and I just hope our work with BDMA has given these young people food for thought and will motivate them to build on their already remarkable talent.