Pegasus enjoyed its fifth successive year of victory at the Veterinary Marketing Association awards, writes Animal Health Account Manager Danny Morgan.
Taking place at a glitzy ceremony at the Lancaster Hotel in London, Pegasus scooped the Best PR Campaign award for the fifth year on the trot. This time it was for Bayer’s ‘Home For Honey’ – a campaign appeal to re-home a rescued Dogue De Bordeaux cross puppy after she suffered the consequences of the potentially-fatal parasite Lungworm.
Pegasus also picked up Best Integrated Digital Campaign – a new category for 2017 – for its Viral Cats campaign for Merial. The campaign highlighted the 2.7 million unvaccinated cats in the UK, using a central digital hub to raise awareness and move cat owners from education to action (you can read our full case study here).
Our dedicated Animal Health team was also highly commended for its campaign for Bayer’s Drontal.
These wins confirm the Pegasus team’s expertise in PR and its growing specialism in delivering integrated programmes for clients in the animal health industry.
Pegasus is launching a ‘Future Trends in Animal Health’ report next month. If you would like to be first to receive this, please email firstname.lastname@example.org to register your interest.